If you're a fibre artist who is running a business (or thinking about starting one), but you never thought you'd be running a business, you might suddenly be waist-deep in tasks and decisions you never thought you would have to make. If you're feeling overwhelmed, uncertain about how to make a business work, and wishing you had a place to learn some more information and ask some questions - we have put together the perfect solution for you!
Join us (Lara Wellman and Robin Whitford) for this 6-week course designed to introduce you to many of the basics of running a business that makes money and doesn't overwhelm your whole life.
Here are a few things we want you to know right now:
Now is the perfect time to learn more about the basics of running a business that will work well for YOU (and, of course, for your clients, too).
I have learnt so much in the last few years by turning my passion for rug making into my dream business, I know I can help others do the same! ~ Robin
If you would like an opportunity to talk through your business goals, brainstorm pricing or package options, or you have a lot of questions you would prefer to ask one-on-one, the VIP option is perfect for you!
This option includes 2 one-hour coaching sessions, and you can use them with Lara Wellman or Robin Whitford (or one with each!)
Module 1: The Foundations
There are a few things that are foundational to being able to make business decisions. We're going to go through what those are and how to set them up.
What is your business? This might seem obvious, but we wanted to clearly articulate it!
Who is your audience - who are you selling to? The answer should never be "anyone who is interested" and the more clarity we have on who it is, the easier to find the right people to buy from you!
What do you sell? Clearly being able to articulate what you sell (and why) isn't as simple as you might think, but really helps when it comes to marketing, sales, and finding your audience. We will spend time getting clear on this.
Module 2: Pricing and sales
Are you charging the right price for what you're selling? How do you figure that out?
Are you comfortable with making sales? How do you have sales conversations with your potential clients?
Module 3: Marketing
How do you get in front of the right people?
How do you convey the value of what you sell?
How do you create community around your business?
Module 4: Mindset
If you ever feel uncomfortable with selling, with putting yourself out there, with feeling like you aren't a "real" business owner, you're not alone. We're going to go through some of the biggest mindset traps, and share suggestions on how to work through them to bring more ease into your business.
Module 5: Follow-up and Accountability
We don't want to leave you with all of this information without some support around how to implement it and keep on top of it over time. We will share tips and tricks on how to remain consistent, get accountability and support, and keep thriving in your fibre business!